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The future of social media is bright in every way possible. If we had to consider the 'news' angle in the picture, there is enough room for the agency's success. #ThinkWithNiche
These days we are bombarded with news left, right, and center, not to
forget social media has left our lives with minimal space to breathe.
Where some people soak in the darker side of social media, others still
hope to see the stars in the daylight. Thanks to the efforts made by
netizens, the trail of truth is carried from social media to other news
portals with much ease. Well, that makes social media the most treasured
part of this existing universe. Here is a glimpse of the future of
social media marketing for the news industry. This forecast will grab
your attention more than anything else!
Omnipresent
As the day passes by, it's getting harder to ignore global news. Now ask
yourself why? The answer to this question is right on your mobile
devices. Because certain hashtags quickly gain traction, social media
makes it easy to spread any piece of information. Nowadays, there are
chances that the next living being to make it to the headlines is your
pet! Just imagine the power of social media.
Trendy
Youth are constantly tapping their fingers on social media. So news
agencies will most likely add consumer behavior to their advantage.
Audiences who watch or even get a glimpse of news on social media are
known to be indirect consumers. Trends keep changing like seasons. In
the end, news agencies are left with increasing competition. Make
yourself aware of every trend if you want your news business to stay
alive.
No ads
Unlike the print environment where readers are persuaded to pay a
certain amount to get their hands on newspapers, social media does not
run on advertisements. That is what makes the whole thing about the
internet medium special. If there's one channel that does not pay users
for direct access to information, that is the role of social media
without any doubt.
Better reach
Youngsters between the age of 15-19 feel flipping newspaper pages is a
fresh carnal sin! This attitude of younger people can bring more
advantages for the news industry since social media is swamped with
audiences across all age groups and communities. This makes it easy for
agencies to reach a wider audience on social media. Though the immense
amount of engagement will not be enough to generate income unless they
decide to charge for each post.
Graphics
Unless and until social media posts are not accompanied by catchy
designs, taglines meant to create a stir, it is next to impossible to
receive the user’s attention. Even GIFs are good enough to leave readers
into a tizzy. How many of us prefer a glimpse of illustration? It’s
time-saving and also pretty quirky at the same time.
Final Verdict
The future of social media is bright in every way possible, if we had to
consider the 'news' angle in the picture, there is enough room for the
agency's success. Of course, the efforts go hand in hand equally to make
every news story etched in our minds!
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