Social Media Marketing is an easy tool and a masses medium to connect with ones target audience. SMM helps in building brand awareness, promoting and pitching products and services to the prospects. It is a perfect medium to enhance sales numbers for almost all industry verticals. Social Media Marketing or SMM is a perfect tool for acquiring prospects, converting them into customers, and further engaging with them for Brand Loyalty. SMM is also useful in driving website traffic. This has produced influencers who are generating great visibility and revenue to brands via digital campaigns. #ThinkWithNiche
Understanding Social Media Marketing & Mix
Social Media is a Balanced Mix of Dynamic Platforms such as Linkedin, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, just to name a few... Social Media Marketing is a lethal toolkit for creating a Successful Marketing Mix and catering to the Media Reachout Plan for Today’s Marketplace and Audience.
All Social Media Platforms have their own importance and one needs to have the right mix of a few of them or maybe all of them, to make a great advertising plan for brands.
Core Segments of Social Media Marketing, include:
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Pitch and Communication Strategy
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Platform Selection and Media Plan
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Publishing of Advertisement
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Reach and Engagement
Pitch and Communication Strategy
Understanding the Product/ Service Offering and its Key Attributes- for building a go-to-market plan. After doing the same one has to underline the key differentiation factors or the unique buying propositions of the product/ service and formulate the promotion mix and sales plan for the same. After this is done the pitch and communication strategy is prepared for all marketing mediums including Digital (SMM). Keeping the focus on Digital and specifically Social Media some key pointers have to be kept in mind- The key message and visual aesthetics play an important role in positioning the pitch to the desired target audience. Reflection of emotions and thought process is essential to present the bigger picture of the storyboard. While strategizing the communication strategy the competitor business study is essential, industry specific best practices help develop the punch-tag for the push and pull strategy, and lastly emphasis is put on creating brand awareness and loyalty.
Platform Selection and Media Plan
The Digital Marketing Platform, primarily the Social Media Platform is the most desired mass medium choice for reachout and impact for most of the marketers and advertisers. The selection of the right platform mix for Social Media Market is determined by keeping in mind the affinity and orientation of the target audience and the nature of the product/ service required to be marketed and pitched for revenue generation or loyalty. The Platforms selection is followed by Media Mix which is the right distribution of push and pull strategy for achieving the desired results. The media mix is governed by the financial injections as required for distribution of content on platforms.
Publishing of Advertisement
Scheduling of Social Media Advertisements and Promotions are based on Consumer Interests & Behaviour, Demographic and Geographic Mix; clubbed with best time for broadcast for creating maximum reach and engagement with the target audience. These social media advertising platforms are well planned and distributed; and always provide favourable results. The publishing parameters can be moulded further for greater engagement and revenue optimization.
Reach and Engagement
With the evolution of digital marketing medium and especially Social Media the communication and outreach plans for brands are based on increased touchpoints available on consumer behaviour and urban lifestyle ecosystem. The engagements are based on influencer communities and viral movements built for brands by people for people.
People hold the power to engage with Brands, so cherish the positive feedback and improve on the negative ones by converting them into positive ones. The urban marketer engages with its audience with the latest tools and analytics to improve upon the marketing reach and KPI.
Information to the core of Social Media Marketing is all about how SMM has and will always yield new path breaking engaging relations with brands and people, making it a cohesive ecosystem driven by each other for each other.
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