Meesho is an Indian social commerce platform that allows users to resell products via social media. It was founded in 2015 by ViditAatrey and SanjeevBarnwal, both IIT Delhi graduates.
Meesho – Company Information
Meesho is a social commerce platform based in India that was founded in December 2015 by two IIT Delhi graduates (ViditAatrey and SanjeevBarnwal). Small businesses and individuals can use the platform to launch online stores using social media platforms like WhatsApp, Facebook, and Instagram.
Meesho's Revenue [Business] Model
The revenue [business] model of Meesho is comparable to that of any other e-commerce company. Meesho makes money in a number of ways, including the ones listed below:
Push for a higher ranking
On the Meesho platform, the number of sellers is steadily increasing. Sellers who want their products to appear at the top of the product page pay Meesho. It has the potential to generate additional revenue.
Data is being sold.
Data, as we all know, is the new oil in today's world, and Meesho will undoubtedly benefit from it. Meesho did not infringe on any of the privacy policies. They can only sell data that does not infringe on people's privacy.
Logistics
Meesho accepts the high delivery fees and is working diligently to reduce them. Using logistics technologies, Meesho can increase its revenue.
Meesho's Operation
Meesho is a social e-commerce platform that helps customers save money on items like clothing, electronics, and jewellery. Customers from Tier 2/3+ cities account for more than 70% of the total. These customers are price-conscious in general, but they are willing to pay a premium for high-quality goods.
Resellers push sellers' or suppliers' products, allowing the Meesho model to scale quickly.
Consider the reseller to be an affiliate marketer who, in exchange for a commission, helps suppliers find buyers for their products. Housewives or fashion influencers who run WhatsApp and Facebook groups with hundreds of potential buyers are the most common resellers.
These resellers already have the trust and loyalty of their group members, which they use to acquire customers. Resellers can now easily recommend products from the app's curated digital catalogue to their customers. The best reseller will never run out of products to sell. When a buyer expresses interest in a product, the reseller only needs to enter the buyer's address and margin, and the product will be shipped by Meesho logistic partners from the seller's location.
The majority of Meesho resellers are Indian housewives who have been unable to earn money or start their own business due to a lack of funds. Meesho provides all of the tools, resources, and guidance these housewives need to start their own online business from the comfort of their own homes.
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