Learn to Write a Script for Promo Video

 

So you're a small business owner looking to promote yourself and have decided to create a promotional video.

First and foremost, I think this is an excellent concept.You made the right decision because the video is critical for today's small business marketing.

Now that you've decided to make a video, you have a lot of decisions to make, such as what style to use, who to hire to shoot it, how to script it, and so on.And, while I won't be able to answer all of your questions (because I need to eat and stuff), I'll try to answer at least one of them in this post: What is the best way to write a marketing video script?

Is a Small Business Script Even Necessary?

To answer the question briefly, yes. You'll need a script.

While it may be tempting to sell your product live on camera with no preparation, it is far better to have at least a general script to guide your videography process.

Is it necessary for your writing to be nominated for an Oscar? No, it's unlikely. However, the better your writing, the better your advertising video will be. And the better the quality of your video, the more effective your promotion. The sooner you get it, the better your marketing will be. You'll need a script regardless of the jokes. The writing process will help you come up with unique and entertaining video ideas. Furthermore, having a screenplay will save you money if you work with a freelance videographer (such as myself) who charges by the hour for both time and money spent on production.

That is fantastic news for everyone.

How Do You Write a Script for a Promotional Video?

I know what you're thinking right now. What is the best way to write a video script?

You've got a mental image of a perfectly formatted, industry-standard screenplay swimming around in your head, and you've probably thought to yourself, "I don't know how to create that."

That's fine. You are not required to do so.

When I write a script to send to a producer in the hopes of it being developed into a film, I make sure it's written professionally.

You don't have to be as frugal with a promotional script that will never be read by anyone outside of the production. Although this appears to be something that can be done without a script, I can assure you that any promotional video, regardless of type, will be far easier to create if you have one. By brainstorming some ideas, you can start tossing around ideas for this behind-the-scenes peek.

Don't worry if you come up with some stupid ideas, as you would in any brainstorming session. When you're in this stage, no idea is a bad idea; you're just trying to get your ideas down on paper.

So, once you've gathered some ideas, make the following list:

A single piece of clothing is shown from beginning to end.

A typical business owner's day

Insider knowledge on what a client should know before purchasing clothing.

Now that you've completed your brainstorming list, it's time to start thinking about writing your script.

Begin by selecting one (or all) of your previously brainstormed ideas.

I'll use "A Day in the Life" as an example of a fairly common yet effective promo film theme that can help you connect with your customers.

Your film script will most likely not look like a full-fledged video script with every word typed out line by line (although it absolutely could be if you want it to be). Your screenplay will most likely end up being a list of bullet points and shots that you plan ahead of time to ensure that you get them all in.

Tags:

How to Write a Video Script, scripts for small businesses, promotional video script

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