The McDonald's Corporation began as a café in San Bernardino, California, in 1940. Richard and Maurice McDonald founded the company. They changed the name of their business to a burger stand, which they later expanded into a full-fledged restaurant. The Golden Arches logo was first unveiled in Phoenix, Arizona, in 1953.
Ray Kroc, a businessman, joined the company as an established operator in 1955 and continued to buy the McDonald's franchise from the brothers. Until mid-2018, McDonald's had its global headquarters in Oak Brook, Illinois, before relocating to Chicago.
McDonald's is the world's most profitable restaurant chain, with 37,855 locations serving more than 69 million customers every day in more than 100 countries as of 2018.
McDonald's is best known for its burgers, cheeseburgers, and french fries, but it also has chicken dishes, breakfast items, sodas, milkshakes, wraps, and desserts on its menu. The organisation has expanded its offerings to include mixed greens, fish, smoothies, and natural products in response to changing buyer tastes and a negative backlash caused by the wretchedness of its food.
McDonald's History
In San Bernardino, California, Richard and Maurice McDonald opened the first McDonald's in 1940 at 1398 North E Street and West 14th Street; however, it was not the McDonald's you know today. Ray Kroc modernised and transformed the business of his siblings.
In 1948, the brothers launched the "Speedee Service System," building on the cutting-edge drive-thru eatery standards that their forefather White Castle had tried more than two decades before. McDonald's first mascot was a burger with a cooking cap on top, dubbed "Speedee." In 1962, the Golden Arches took over as the all-encompassing mascot, replacing Speedee. In 1965, Ronald McDonald's image was first displayed. Ronald McDonald seemed to be promoting his brand to kids.
First mascot of McDonald's
McDonald's filed a trademark application in the United States for the name "McDonald's" with the depiction "Drive-In Restaurant Services" on May 4, 1961. Under the direction of Ray Kroc, McDonald's had applied for a trademark on another logo—a covering, twofold curved "M" image—by September 13. McDonald's used a single curve in their structures prior to the twofold curves. Despite the fact that the "Brilliant Arches" logo appeared in various forms, the current version was not used until November 18, 1968, when the organisation was granted a trademark in the United States.
The organization's success is credited to Ray Kroc. Kroc later bought out the McDonald brothers' stake in the company and became in charge of the company's overall reach. He was known as a ruthless coworker who drove the McDonald brothers out of business. Kroc and the McDonald's siblings fought for control of the company, according to Kroc's life account.
The San Bernardino restaurant was demolished in 1971, and the property was sold to the Juan Pollo chain in 1976, according to Juan Pollo. This zone currently houses the Juan Pollo restaurant chain's headquarters, as well as a McDonald's and a Route 66 museum.
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