If you work in marketing or even dabble in it, you're aware that trends shift and evolve all the time. It can be difficult to keep up with new technology and fads, so we've compiled a list of the 11 most effective marketing trends for 2022 and beyond. What can marketers expect in the future? Which new marketing strategies will be the most effective in the coming years? Continue reading to learn about the most recent digital marketing trends and how to implement them in your business. So, without further ado, here are the marketing trends that have proven to be the most effective in 2022.
Marketing Through Conversation
It is where users communicate and converse with brands via chat and voice bots. It's also commonly used in online marketing campaigns, with click-to-messenger advertising being one of the most popular types of paid advertising. Conversational marketing is built on the foundational technologies of AI and machine learning.
Is Conversational Marketing Successful?
According to IBM research, 70% of customers expect immediate responses to their concerns and inquiries. It's an excellent way to increase engagement, which improves conversion rates and increases return on investment from a marketer's perspective (ROI). Chatbots can use AI to pre-screen prospects and only send qualified leads to the sales team, making the sales process more agile.
How can you put it to use in your business?
A variety of techniques are available for using conversational marketing. Click-to-messenger is an excellent way to initiate a conversation with customers on social media platforms such as LinkedIn and Facebook. On websites, live chats and WhatsApp messaging buttons are prominent conversational marketing tools.
Content Experiential Personalization
As the name implies, it is content that is personalised and customised to each individual user. Amazon, Netflix, Spotify, and Facebook are just a few well-known companies that successfully tailor content to each customer. When you visit Amazon, the home page content displays products that are likely to be of interest to you based on your previous purchases and browsing history.
Netflix suggests movies and shows based on your viewing history and genre preferences, whereas Spotify does the same for music. Meanwhile, Facebook uses algorithms to determine what information to display in your newsfeed.
Why is it so popular?
Following the Covid-19 pandemic, lockdowns, and increasingly virtual living, highly customised content is more popular than ever. According to Hubspot research, 74% of internet users are irritated by content that appears to be irrelevant to their interests. Experts believe that society has become "immune" to the material as a result of spending so much time on devices consuming content during the 2020 lockdowns.
As a result, marketers can help their ideal customers stand out by personalising content and speaking to them in a way that is relevant to them. Hubspot also examined data from nearly 100,000 call-to-action (CTA) buttons over the course of a year and discovered that tailored CTAs received 43 percent more clicks than generic ones.
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marketing trends 2022, marketing trends, influencer marketing trends
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