There are numerous routes to corporate success. Many people have their own brand values. Piyush Bansal, CEO of Lenskart, is one of the most successful. Bansal believes that a brand should be easy to grasp and honest, which is what distinguishes his company from others. He also suggests that you should focus on providing excellent service and happiness to your consumers so that they will want to return for more. This blog article provides an overview of how he accomplishes these goals.
The Business Model and Brand Philosophy of Piyush Bansal
Without a sound business model, it's difficult to succeed in business. It's even more difficult to succeed with an excellent business approach if your brand doesn't seem authentic. Piyush Bansal, CEO of Lenskart Inc., possesses both of these qualities. He incorporates his brand concept into his daily business actions, setting him different from the competition and giving him a competitive advantage over others who don't know what they're doing. Piyush Bansal is the CEO and creator of Lenskart Inc., a mobile lens design and manufacturing company. One of their product slogans is "The Lens That Fits Your Eye," which is reflected in their products: each pair of glasses has distinct lenses that are tailored to the wearer's eye type.
Their mission is to give an inexpensive solution for people who want prescription lenses but cannot otherwise afford them. Lenskart's success stems from its ability to provide high-quality products at reasonable pricing, allowing you to focus on selling your product rather than worrying about marketing or advertising costs. To ensure client satisfaction, they believe in offering outstanding service before, during, and after the purchase of their products, something that many other businesses fail to do. Furthermore, they attempt to make customers feel valued by offering new services such as free shipping worldwide with no minimum purchase.
Its Application in the Workplace
Bansal is a successful serial entrepreneur who has founded three companies. Lenskart, his most recent venture, assists individuals and businesses in recruiting talent. This business is built on the concepts of providing excellent customer service, providing high-quality products, and being honest about your ideals. Lenskart also has a strong customer support team that is ready 24 hours a day, 7 days a week to help clients with any issues or queries they may have regarding their product or service. Piyush Bansal's success strategy is straightforward: provide exceptional customer service and concentrate on high-quality items.
The Customer and the Brand
"The client is never wrong." This phrase has become a cliche due to its frequent use. Customers, on the other hand, are frequently unsatisfied with their purchases or services. What distinguishes a successful brand from one that fails? What distinguishes one consumer from another?
Of course, the customer's experience with the company is crucial. Is the firm reasonably priced? Does it provide a useful service?
If you take the time to consider how your firm functions, you can answer all of these questions. The CEO of Lenskart believes that businesses should prioritise ensuring that customers are happy with their purchases or experiences. People will want to come back and buy more from you in the future if they like what they're getting. Piyush Bansal believes that everyone has an inbuilt desire to be happy and to be treated decently. When someone buys from him, he gives them with high-quality products at reasonable pricing and excellent customer service. He wants his clients to believe that supporting him and believing in his vision for the future of his company was a wise decision.
Satisfaction and Service
Customers are a company's lifeblood, and they must be satisfied with the service they receive. If a consumer is dissatisfied with the level of service they received, they will not return, and your brand will suffer as a result. Creating a welcoming environment for customers is an important component of offering outstanding customer service. To do so, you must be approachable and friendly. When you give excellent customer service, your clients will feel comfortable telling their friends about their experience or sharing it on social media. This will enhance your brand's reputation while also encouraging more clients to visit you. At Lenskart, Bansal has established an exceptional culture that gives excellent service and happiness. "It's the culture that sets Lenskart distinct from other companies," CNN Money reports.
Customers who return
Bansal feels that creating recurring clients is the most crucial thing you can do to grow your business. "If you concentrate on developing loyal people, they will tell their friends." Piyush Bansal, the founder of Lenskart, prides himself on building a loyal customer base. He provides excellent service with a high level of satisfaction, and he ensures that each and every customer who goes through the door is assisted. The business plan of Lenskart CEO Piyush Bansal builds a repeat client base by providing services at competitive prices and ensuring that customers are satisfied with the level of care they receive.
"The most successful companies constantly find a way to delight their customers."
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lenskart ceo, lenskart founder, piyush bansal
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