Zomato! The simple mention of the word conjures up images of exotic Biryani, Pizza, Malai Kofta, Shahi Paneer, Chole Bhature, Malai Paan, Momos, Basket Chaat, and more. You name it, and it's yours! Zomato is here to help you satisfy your hunger. Zomato is just a click away, whether you ruined the cake you had planned for the party or you need to present a treat for your promotion.
You don't have to worry about food preparation! All you have to do now is grab your smartphone, choose a food, and pay! In only a few minutes, Zomato will take care of the rest! Without any problems, your favourite food will be to your house! Furthermore, you will benefit from significant savings! As a result, both Zomato and its customers benefit! So now we know why Zomato is so successful! Isn't it possible?
The Success of Zomato!
Why is Zomato so popular? We've only come to find out that. So, let's learn about Zomato's success story!
Success does not come to those who only think about it! Success comes to those who understand how to achieve it and work hard for it! To succeed in today's society, you need more than just intellect; you also need a thorough awareness of the numerous trends that are currently in play. Pankaj Chaddah and Deepinder Goel, the founders of Zomato, were well aware of consumer wants! They also knew how to assess the situation!
They recognised that food would be the one thing that would easily draw people in. They have an uncanny ability to recognise the need of the hour! People, whether at home or at work, have a strong need for decent cuisine. But they either don't have time to prepare or don't have the money to buy it! At the same time, the advancement of cutting-edge technology such as food delivery apps has given them wings!
The Case Study of Zomato's Success!
Pankaj Chaddah and Deepinder Goel, both IIT Delhi graduates, met while working at Bain and Co, a consulting firm in Delhi. They observed numerous customers waiting for a long period to see the menu card while working there. They used to call several eateries. It sparked a thought in their heads! They came up with the idea of creating an online restaurant directory. For the convenience of their coworkers, they posted soft copies of the menu card to the website. It, of course, saved a great deal of time. The website grew in popularity.
In 2008, they expanded their website to become 'FoodieBay,' a comprehensive food listing website! It began in Delhi and has now expanded to Mumbai and Kolkata. With the app's popularity growing, Chaddah and Goel decided to give it a makeover.
This occurrence serves as a catalyst in this case study of Zomato's success story.
Zomato has arrived!
Pankaj Chaddah and Deepinder Goel came up with the name 'Foodiebay' to make it more appealing and user-friendly. People mistook it with eBay, so the name had to be changed. In 2010, 'Zomato,' a term that rhymed with Tomato, was born! Tomatoes are easily associated with food, hence 'Zomato!' According to Deepinder Goel, the 'Z' lends an extra zing to the title! So there's the new moniker. 'Zomato Success Story' took over and is currently the largest Indian restaurant aggregator and meal delivery company!
Zomato's Revenue Model
It is the most crucial aspect of Zomato's success! Advertisements are how Zomato makes money. Furthermore, Zomato is linked to the majority of eateries in a certain city. They pay commissions to consumers who bring them orders. Zomato increases its profit from the app in this way!
The Road to Glory's Obstacles!
Both Deepinder Goel and Pankaj Chaddah aimed to make the app more user-friendly and accessible. They wanted to create a new software for users that contained all of these features! However, financing is required for innovation! The well-known job search company's founder Naukri.com Zomato captivated Sanjeev Bikhchandani, who invested $1 million through Info Edge India. The same investors put another $3.5 million for the app's development.
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why is zomato successful, zomato success story, zomato success story case study
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