Women today are the most powerful. They shape their destiny and achieve their goals. They inspire others to achieve their goals. Women are able to balance their roles and manage all their tasks, including the maintenance of the home and children.
This is how they break the glass ceiling and
push the boundaries, and they can achieve anything they set their mind to. Vineta Singh is one such outstanding
woman. Vineeta is a motivational woman who has inspired female
entrepreneurs over the last few years. She shows that hard work and
perseverance can pay off.
Let's find out more about this
amazing woman and her story of success...
The Struggle of A Chief Executive Vineeta Singh
Vineeta is a great encouragement for anyone who
wants to start a business. Vineeta's net worth is largely based on her
cosmetics line Sugar. Vineeta's net worth is largely based on Sugar, which
has been one of the most searched terms in recent times.
The mother of two and entrepreneur was not all sunshine and rainbows. Singh
shared in an Instagram post that an investor declined to meet her because he
wanted to talk business.
One of her LinkedIn communications reveals that
she wanted to start a business in lingerie fifteen years ago. Despite the
fact that my business plan was never implemented, I learned something from all
of my interactions with venture capitalists and industry experts: It is
difficult to build anything. It's just a little more difficult if you are
building for women and women as a whole. We have fewer role models, and it
is important to be represented in order to shape our dreams!
SUGAR
Cosmetics over the past 7 years has faced many challenges,
including stereotypes and biases. All that has happened and all that lies
ahead, I've learned that giving back is the best way to do so. I share my
personal stories about building SUGAR Cosmetics way before D2C and hope they
resonate with others and inspire them to go beyond what seems impossible.
The struggle to balance work and family life is real, no matter what stage of
your career. We'll embrace it. We'll manage it. Thank you LinkedIn,
for the platform.
I am excited to begin to learn and share with millions of women and men who are
leading the future we all create and the legacy that we leave. Together."
#CreateOnLinkedIn
#LinkedInCreators
Ventures and Success Story of
Vineeta Singh
Singh rejected a job offer from an investment
bank for a one-year position to start her business. Sugar Cosmetics is
her third venture. Although her first two failed, she didn't give up on trying again. Sugar,
which she co-founded back in 2015, now has about 35,000 Retail
Touchpoints at over 130 locations across India. This is
thanks to her learning and customer insights from IIT and IIM. The company
earned INR. 130 Crores of sales were achieved in 2020-21. $21 Million was
raised (INR. 160 Cr.) 160 Cr.) 750 Crore.
Vineeta wanted to start her own business after finishing her degree. She turned
down an offer of INR.1 crore to do so. In an interview Vineeta stated that
she had always wanted to start a business with women as the main client.
"So when my first venture failed to scale, I decided to create a beauty
subscription business with Kaushik in 2012. SUGAR Cosmetics was founded in
2015 as a direct to consumer makeup company. We were fueled by the 200,000
women that shared their beauty preferences with us.
Indians ready to capture Indian Market
Indian women have struggled for years to find
the right shade of makeup for their skin. They've had to rely upon importing
makeup from foreign countries. SUGAR Cosmetics was born at this moment. Vineeta
wanted to develop makeup products that would be suitable for Indian skin tones.
These products will be made in India and sold in India. Sugar Cosmetics
was very well-marketed, generating buzz on social media platforms like
Instagram, Facebook and YouTube. It was specifically targeted at females
between 20 and 35. The company now sells approximately 650,000 products
and raises millions of money each month. Their Instagram page has millions
and more followers than their app.
They also have offline
outlets in over 130 Indian cities.
It has established a model for other brands
through direct engagement with customers, listening and responding to their
needs and aspirations. The app also has videos and tutorials about make-up that
get high views.
The brand has created a digital-first cosmetics line, which appeals to
millennial buyers. The brand saw a 60% increase in sales in the third and
fourth quarters 2020, compared to the same period of 2019. This leads to the
" Lipstick Index." Leonard Lauder was the
ex-chairman of the board for cosmetics giant Estée Lauder during
the global recession in the 2000s. This theory states that lipstick sales
can serve as an economic indicator. Because of the inversion in growth in cosmetics
and beauty product sales, consumers tend to make low-cost but satisfying
purchases to offset the general economic downturn.
In 2012, Singh and Mukherjee started FAB BAGG, a subscription-based
business. They then switched to SUGAR in 2015. FAB BAGG has
around 3500 monthly subscribers. Its peak at 16,000, however,
proved that there was a market in millennial cosmetics companies.
The company faced some difficult times, especially in 2016 when they switched
from a subscription service to selling and manufacturing their products. They
had little runway money left and were facing tough decisions. With some
assistance from existing investors, they were able to get through the difficult
period. SUGAR was able to make a solid bet in Indian VC circles by
raising $21 million for Series-C funding.
Sugar owner, fitness fanatic, and an investor
Singh is also a fitness and health enthusiast. Running
is her main exercise. She started running when she was in her lowest point. The
23-year-old entrepreneur left her hometown to buy a charming apartment in
Mumbai and began her journey to becoming the CEO and founder India's most
successful cosmetic company.
Vineeta's net worth is estimated at INR 300 Crore. Vineet Singh's net
worth is estimated to be around INR 300 Crore. Vineet Singh also invested in
two other firms before becoming Shark Tank's Shark. Singh invested in
Skippi Ice Pops as well as CosIQ, which is a skincare company that makes
science-backed products.
A New Beginning
#Vineeta has started #SUGARcosmetics after two
failed ventures.
Her story is a motivating tale that will inspire anyone to get up and go work.
#WomensDay is about motivating others who need
motivation. Vineeta (Click Here to Visit Her LinkedIn Profile) is a great
example of this #Motivation.
#TWN celebrates Women's Day Everyday because they are unsurpassed. #Respect
#WomenPower
#WomenInBusiness
#WomenOfTomorrow
#SuccessfulWomen
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