Even though we are focusing on influencer marketing, there are many online marketing strategies that companies may employ. Email marketing is one of the oldest and most effective types of marketing. Email marketing, despite being an old technology, is still very effective. Email marketing solutions have been created by many businesses over the years to automate the process.
Automating high-level tasks will cost you money even if they save you time and money. However, many businesses are happy to offer a free service for small customers. For smaller users, all of the Email Marketing Tools on this list offer a free plan, typically with a limit of 2,000-2,500 subscribers/recipients. As the number and number of subscribers increases, so does the cost.
1. Omnisend
Unlimited Plan: 500 email per month maximum
Paid Plans: Starting at $16 per month.
Omnisend is a complete marketing automation tool. The free plan is for new business owners who just start to use email marketing to promote their products. The free plan includes only a small number of SMS credits for foreign countries and Web Push notifications. However, you can purchase more if you require them. The free plan allows you to send 500 emails per month.
The regular plan allows you to send 12 times more messages, as well as a limited amount of SMS credits and unlimited web push notifications. You have the option to purchase additional SMS credits if needed. You can also have more segments with the paid plans. You can set up a flow to automatically notify visitors who arrive at a page in your online shop but leave or who abandon their shopping carts while they are making a purchase. All plans offer sign-up boxes and landing pages, and and the possibility to segment your contacts, automate, and use these tools.
2. EmailOctopus
Free plan: Unlimited monthly email and up to 2500 subscribers
Paid Plans: Starting at $19 per month
Email Octopus uses Amazon SE. It includes all the essential components for automation and email marketing. The Shrimp plan, is the free plan. All plans in this package have a "fishy theme". This package allows you to only send emails that have Email Octopus branding. For sending statistics, the send stats are only recorded for 90 days. Email Octopus allows unlimited email sending, but once you have sent 62,000 emails per month, Amazon will start charging $0.10 for every additional 1,000 emails.
All email marketing templates can be accessed by any user. There is no limit to the number of templates that you can upload. Email Octopus allows you to send simple, customized plain text emails or beautifully created newsletters.
You can collect email addresses without coding or complicated integrations using their hosted forms. You can also collect subscriber information on your website using their embedded forms and WordPress plugin.
3. MailerLite
Free plan: 12,000 email and up to 1000 subscribers per month
Monthly Paid Plans Start at $10
MailerLite was established in 2010 in order to offer companies an efficient, yet simple email solution that can be used to help them expand their business. It offers a limited free plan for those who have less than 1000 members and only require basic functionality. All paid plans include all the features and allow unlimited email sending, with the exception of the number subscribers.
Even though you get a free subscription, many useful tools are still available to you. These tools include the rich text editor and integrated photo editor. You can organize items in their file organizer and create responsive email newsletters for mobile devices. MailerLite's free plans include email automation and segmentation. And unlike other providers, MailerLite offers A/B testing.
4. Sender
Free plan: 15,000 email and up to 2500 subscribers per month
Monthly Paid Plans Start at $10
You can use a variety of tools from Sender to help you with efficient email marketing. There are two limitations to the free plan: the maximum number subscribers and the maximum amount of emails per month.
All technical servers and legal offices of the company are located within the EU because they make a point to be GDPR compliant.
This software allows you to quickly create appealing emails. You can customize every element of the design to your liking. You can add text, photos, and videos to any template in the gallery. You can personalize the body of your newsletter.
5. SendPulse
Free plan: 15,000 emails per month and up to 2500 subscribers
Paid Plans: Starting at $9.85 per month
SendPulse is a multi-channel marketing platform that goes beyond email providers. You can manage a number of services through the subscription plans. These include Facebook Messenger, Viber SMS, SMTP and email. You can either send different message types separately or combine them as autoresponders.
SendPulse plans are split based on what services you require. It offers an email marketing plan that is free for those with fewer than 2500 subscribers. It also offers unlimited members a free Web Push and unlimited push alerts . It offers unlimited free messages on Facebook Messenger. You can send up 12,000 emails free of charge via SMTP and API.
It offers sophisticated email marketing with a drag-and drop editor. It comes with more than 100 premade templates. Automation 360 allows you to create SMS flows, push notifications online, and send out emails based on events and user actions.
6. Mailjet
Free plan: 200 emails per day and up to 6000 emails per month
Paid Plans: Starting at $8.69 per month
Mailjet is the email platform that works quickly for teams. Mailjet allows you to create, edit and send emails as a team from one platform. It offers a free service for those who send less than 6,000 emails per month. You can choose from either the Premium or Basic subscriptions depending on how many you want to send. Each of these pricing tiers has five options. There is an Enterprise price plan for individuals who send over 900,000 emails each month. This includes exclusive account management services.
The free plan has a limit of 6,000 emails per month. This is in contrast to many other apps that allow you to email unlimited recipients. Access to an advanced email editor and early campaign statistics.
7. Mailgun
The Free Plans: Up to 5,000 emails per Month and up to 5 Authorized Recipients.
Paid plans: The monthly cost for Mailgun's pay plans starts at $35. You can also choose a flex plan that allows you to pay as you go.
Mailgun is software for automation and email marketing. It was designed with developers in mind. It lacks a drag and drop user interface so it may not be the best tool for email marketing for people with limited technical knowledge. This platform was designed for developers so you can design your emails and campaigns however you like.
Mailgun allows transactional emails to be sent in bulk. It has an API-first architecture that is reliable and strong, as well as an extensive sending infrastructure with email validation. This means you don't need to worry about them going in the spam folder or bounce back. Mailgun also offers extensive reporting, tracking, analytics, and analytics to help you monitor the effectiveness of your emails campaigns.
8. Sendwithus
Free Plans Sendwithus's free plans include up to 100 recipients and 1000 emails per month.
Paid plans: Sendwithus' Light package costs $150 per month and allows up to 1000 recipients. It also includes 500,000 emails per month.
Sendwithus is a service that makes it easier to send email using a transactional mail service. Its user-friendly visual editor allows you to create email. This tool is great for managing your HTML email template and creating announcements and blog posts that you can send out to your mailing list. Although Sendwithus can be a little technical to set up, it is very easy to use once you get it working properly.
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email marketing tools, online marketing strategies, free plan
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