The success of a film is significantly influenced by movie marketing and film promotion. A one-minute teaser, in the opinion of many producers and distributors, may make or destroy a movie. Such is the beauty of marketing in the motion picture and entertainment industries. But over time, movie marketing underwent a significant paradigm shift and gradually became a separate sector. Today, movie marketing casts a wide net across all forms of public relations, printing, advertising, promotions, and social media marketing.
The marketing budget of a movie is a sign of this significant change in the film promotion industry. In the past, producers would allot 70% of the budget for marketing and promotion. So, for example, if a movie costs $100 million, its marketing budget will be roughly $70 million. But these figures are now a thing of the past. Today, many large production companies and distributors are even willing to spend more money than a film's budget just to market and promote it. The Purge, Insidious 1 and 2, Sinister, and Skyline are just a few recent examples of this trend in smaller films. All of these movies had marketing budgets over $20 million despite having production costs under $5 million.
Important causes for the increase in movie marketing
1. Large Market
For a big portion of the population, watching movies serves as their main form of amusement. For many people, nothing compares to the enjoyment of seeing a fantastic movie on a large screen. Producers are aware of this. They are aware of the potential profit a good movie can generate. For this reason, they are willing to shell out a lot of money to promote a movie. There's no telling how much money they could potentially make from just one movie if it succeeds. An excellent illustration of this is Paranormal Activity. The movie, which had a meagre 15,000 dollar budget, ended up making around 200 million dollars. That is the influence of a well-planned marketing plan for motion pictures.
2. Huge Competition
Around 220 movies are released every year, or about one every two days, which represents a significant increase. This means that when a typical person visits a theatre, they have two to three films to choose from. This is why movie marketing is essential if one wants to properly advertise their movie. Producers can inform consumers about their movies and pique their interest through movie marketing. A strong marketing plan may produce a significant box office haul. That's all there is to it.
3. Influx of Internet And Social Media
Producers and distributors are now forced to use social media and the internet to promote their films due to the increase in internet and social media consumers worldwide. Currently, social media is a costly marketing tool. A significant marketing expenditure is needed for anything from building a whole Instagram page for a movie to uploading teasers, trailers, behind-the-scenes videos, and music to YouTube. The amount of views a movie trailer receives on YouTube is currently used to determine a movie's first-day box office earnings. That is social media's power.
4. OTT Platforms
It's no longer a secret that movie marketing has evolved significantly in the wake of OTT. The film's promotion now goes beyond the release of the trailer and poster. No! Since OTT joined the entertainment industry, content development has become a crucial component of movie marketing strategy. Do you know what content production is? Content production in movie marketing includes all of the YouTube video partnerships with different well-known YouTube or Instagram users where influencers are promoting a Netflix series or movie.
5. Brand Integrations
Brand integrations are the last but not least. Brands have a strong grasp on the market and a wide reach. Therefore they are ideal to collaborate with when you are making a film. Thus, brand integration enables films to reach a wider audience. Advertising on billboards, television, and other media is quite effective for marketing movies.
There are many fantastic chances waiting for you if you want to break into the massive industry that is movie marketing nowadays.
Tags:
movie business, film promotion, marketing strategies
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